Product Innovation Online

Dates: To be verified.

Duration: Delivered over 2 morning with 3 hours per session. . 09.00 – 12.30

Location: Online

Accreditation: Attendance Certificate

Full Fee: €225

Course code: PI

Programme overview

This programme is designed to provide detailed understanding of the innovation process in developing  new products, new services, changing design of established products, or use of new materials or components in the manufacture of established products.

Who is the course for

This course is designed for

  • Senior Personnel planning innovation activities
  • Management Product Managers
  • Quality Managers
  • Product Engineers
  • Design and Quality Engineers.

Learning outcomes

  • Understand in depth innovation activities including development of journey road map
  • Understand challenges and pitfalls in the journey

Course Content

Module 1  :  Innovation process review

Module 2 :   Creativity and tools for same –

  • Lateral Thinking – De Bono
  • Design thinking – Empathise, Define, Ideate, Prototype and Test
  • Other creativity Models- Convergence/Divergence, Chaos Theory, St Gallen, Stanford , Six Thinking Hats, etc
  • Intrinsic and Extrinsic Creativity Motivation

Module 3 : Strategic approach to Innovation process and development of journey road map- PDCA

  • Blue Ocean Strategy, Danish Design Ladder, Ansoff Matrix
  • Innovation Ambition Matrix, Configuration, Offering and Experience,
  • Competitive Intelligence, Jugaad Innovation

Module 4: Importance of Feasibility analysis – Payback, NPV and Regulatory review if applicable

Module 5 :  Importance of Intellectual Property in Innovation

Module 6:   Phase management

  • Concept phase
  • Feasibility Phase
  • Execution Phase
  • Conclusion phase


Module 7: Decision Agreements- Innovation inputs

  • Product performance spec
  • Labelling
  • Patents
  • Process Design
  • Prototype development
  • Risk analysis and management
  • Functional testing
  • And do innovation outputs meet innovation inputs

Module 8: Innovation Change management Control

Module 9 : Challenges/Pitfalls in the innovation journey

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